Two arrangements, set out in full.

Service work runs on a stated scope and a fee. A performance program runs on results, and Relentia carries the cost of a campaign that does not convert.

How a partnership works.

The two arrangements and the four channels are confirmed. How this passage sets them out is drafted, pending the approved wording - and it is the page a partner will read most closely.

An application, a decision, and then one of two arrangements - named before anything starts.

It begins with the form on the apply page. It asks which side of the market you are on, what you would pay on, and what you run - the things a first conversation would ask anyway. Every application is read by a person and answered, including the ones that are turned down.

Before anything runs, compliance posture and traffic provenance get checked. That is a condition of the work rather than a courtesy, and it is one of the things that decides whether a program is a fit at all.

From there the economics are the ones in the table below, and which rows apply depends on what is being run. Service work is a stated scope and a fee against it, and the scope is what Relentia is answerable for. A performance program is the other arrangement: Relentia places the media and pays for it up front, you pay when a result is recorded, and there is no media pass-through - so a campaign that does not convert costs Relentia before it costs you.

Four channels are available to a program: paid media, SEO and content, email and performance mailing, and push and SMS. Four is not every channel, and where a program needs something outside them it is told so before anyone signs anything. Results resolve by offer, sponsor, ISP and mailer, which is what makes a conversion something Relentia can account for instead of assert.

What we run

What each side carries.

What each side carries under a Relentia partnership
Item	Your side	Relentia's side
Service work	Your side A stated scope, and a fee against it.	Relentia's side We staff it and we run it, and the scope is what we are answerable for.
Performance work	Your side You pay when a result is recorded, and not before.	Relentia's side We spend before one is. A campaign that does not convert costs us first.
Media spend	Your side Nothing to place on a performance program, and nothing passed back to you as a line on an invoice.	Relentia's side We place it, and on a performance program we pay for it up front.

Worth a conversation, or not.

Brands with an offer that already converts.

And a budget tied to performance rather than to effort, which is the arrangement where Relentia spends first.

Brands that want one operation running more than one channel.

Paid media, search, email and messaging planned against the same result, with one party answerable for what they add up to.

Networks that need a traffic partner whose source they can account for.

Where a conversion came from is a question we can answer rather than pass along.

Programs where compliance and traffic provenance get checked.

Before anything runs.

And who it is not for

Publishers and affiliates looking for offers to promote. Relentia is the traffic side, not a network recruiting supply.
Anyone buying impressions rather than outcomes.
Programs where a result cannot be measured. Performance work needs a recorded outcome to be paid on.